Media MatasL Course

1) What is the purpose of a music video? The purpose of a music video is to sell products, the most obvious of which is the song featured in the video. However, other connected products are also marketed by a music video. music videos are an unusual form of marketing as they allow the audience full access to the product they are selling. When a music video is shown, the audience is able to hear the song the video is for so they are ‘getting’ the product that is being promoted. 2) How has the digital age changed the production and distribution of music videos? Prior to the digital age, allowing the audience full access to the  product in the marketing was not too problematic. The song was  only available at specified times in places which were approved of  by the record company, such as on weekly television chart However,  the development of new media technologies meant that music  videos, and the songs along with them, were more widely available  at any time. Videos could be uploaded t

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Independent: British viewers can't get enough of foreign-language dramas Read this  Independent feature on foreign-language dramas . If the website is blocked or forcing you to register  you can access the text of the article here . It features an in-depth interview with Walter Iuzzolino who curates Channel 4's Walter Presents programming. Answer the questions below: 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? Fifteen years ago, if you'd mentioned to a colleague that you'd spent Saturday night glued to a subtitled European drama, you'd have been quietly declared pretentious, dull and, possibly, a little odd.Skip to today and foreign-language dramas aren't even on-trend, they're fully mainstream. Now we are as likely to discuss the latest Danish thriller over a morning flat white at our desks as we are a new season on HBO. 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter P

1) What were the classic media representations of the Cold War? representations of Cold War-era Germany often fit  a stereotypical binary ‘good vs evil’  The communist East is presented grey and  stark, no billboards, culture or entertainment and strict  limitations of citizens’ movements and availability of certain  foods (e.g. coffee and bananas). The capitalist West, in  contrast, is a world of department stores, restaurants and  cars, pop-culture and entertainment and free movement. 2) Why does Deutschland 83 provide a particularly good example for postmodern analysis?  postmodern texts create a relationship with the past  and the first episode of Deutschland 83, ‘Quantum Jump’,  does this with intertitles that frame its historical context.  The location is the ‘East German Diplomatic mission’  situated in Bonn, West Germany in 1983. A woman is  listening to US president Ronald Reagan’s ‘Evil Empire’  speech on a television set links to the idea of  postmodernism in that real life