BBC Sounds: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? It has half the national market, with dozens of stations reaching more than 34 million people a week. Radio 2 alone reaches 15 million listeners a week and for all the criticism of the Today programme (“editorially I think it’s in brilliant shape,” says Purnell), one in nine Britons still tune in to hear John Humphrys and his co-presenters harangue politicians every week. 2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app? Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed. 3) What is BBC Sounds? new app and website. It will bring radio livestreams, catchup services, music mixes and podcasts together under one roof. "The BBC produces great audio and they’ve got the marketing muscle to use BBC Sounds to introduce podcast listening to the large numbers of people who haven’t done that yet,” 4) How ...
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