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Statement of Intent

This week, we need to write and submit a second draft of our Statement of Intent that will be marked and given feedback in terms of a current level and approximate grade. The Statement of Intent is worth 10 of the 60 marks so if we want A/A* we'll need something close to full marks on this component. 
 
One important point to remember is that your Statement of Intent is what you are planning to do - so it must be written in the future tense ('I will...' rather than 'I have...') This is not an evaluation but instead a written account of what you intend to produce.

You need to submit the second draft of your Statement of Intent as a NEW blog post AND email or share a version from Microsoft Word / Google Docs with your coursework teacher. Statement of Intent guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent questions to consider document too (you'll need to log in with your Greenford Google account to open these documents). 

Finally, here's an example Statement of Intent from a previous year (note different brief - TV drama) to give you some ideas on how you can use layout and bullet points to include a large amount of information while keeping close to the 500-word limit.

A few of you have requested the mark scheme for the Statement of Intent. You can find it in the A Level Media specification document here - on pages 21-22 (if you keep scrolling you can also find the mark scheme for the remaining 50 marks for your productions).

Statement of Intent:

Music Video:

For my music video I have decided to use Wake me up when September ends by Green day and have created the original artist ClueS for the brief who will be sponsored by the shoe brand converse which will be featured in my music magazine called Discordant Youth. In my music video I will use locations such as parking lots, parks, studio and inside of a home to emphasise the genre and to be able to juxtapose grittiness and more light hearted places. with shots at the start that establish the footwear sponsorship but that also vary in shot type and movement throughout my video such as medium closeups to establish the emotions of both actors and conveying emotion through subtle cues that could only be seen with a closeup. Moreover I will use handheld to convey more emotionally distressing scenes while using a tripod for more stable scenes to again convey emotional stability. Shots such as medium shots and longshots will be used to create the atmosphere of joy and happiness but possibly also loneliness through the actors actions. My use of past vs present will allow for the creation of meaning in conjunction with editing to create a VHS style while high key and low key lighting will be used to contrast the happiness of youth against life's uncomfortable reality. The genre of alternative indie rock will be used to appeal to a mainstream audience through the videos connotations of youth as it will bring nostalgia to older audiences but will also be relatable to younger viewers going through a transition from being a kid to adulthood. Further representation of city youth especially London which will have stereotypes that may not be present elsewhere in the country. The brand identity will be established through the artist's logo fading in and then out at the start of the video and will ultimately display the conventions of Alt / indie rock through the narrative, simple costume such as street wear or casual and editing that matches the tempo of the music. My video will aim to appeal to audiences through personal identification with the content and intent behind the video while also aiming to challenge the viewpoints in society that we all just move on and grow up after being young but that it is in fact hard on everyone.

Print / Magazine:

My music magazine is called Discordant Youth. For the magazine I will use the front cover to promote my artist with selling lines and a main cover image that will target a mainstream music audience through colour schemes and buzz words that emphasise the relevance of alt indie rock in today's music. I will use low and high angles within my photoshoots for the magazine to create the imagery of how overwhelming it can be to go through youth and the expectations those have younger and older than you further challenging the stereotype that once you become a legal adult you are ready for the world in front of you. I will also have an interview within the magazine that promotes the music tour and album through the questions asked while also giving attention to the footwear sponsorship and its implication for growing the brands identity. The magazine will provide the gratification of diversion in exclusive content through magazine photoshoots for fans of the artist while also providing surveillance through providing information of the background, life and thoughts of the artist and how they ended up in his position of creating music. 'Fuelled by Ramen' would be the record label and the magazine would be published by wasted talent LTD as both have the features of wanting to innovate, inspire and connect with a global influential youth audience in an authentic way which supports my magazine's whole premise of supporting and highlighting youth in today's society.


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