Media MatasL Course

Mark: 6 Grade: C Comments for AQA:   This is a clear statement of intent that offers a good concept that matches the music video / music magazine brief. It targets the specified audience appropriately and shows a certain authority with regards to industry contexts. Media language elements are considered although perhaps lacking specific details in places. It is not clear exactly what the three-minute video will include aside from certain camera shots and a VHS video effect. Narrative isn’t entirely clear.  Representation is weaker and keeps this from the top levels. Brief mention of youth and London but not developed. Application of theory and discussion of stereotypes could push this towards the higher levels. Audience is addressed impressively with audience pleasures a particular strength. Application of more audience theory could push this to the top level. Digital convergence is touched on in print sectio...

This week, we need to write and submit a second draft of our Statement of Intent that will be marked and given feedback in terms of a current level and approximate grade. The Statement of Intent is worth 10 of the 60 marks so if we want A/A* we'll need something close to full marks on this component.    One important point to remember is that your Statement of Intent is what you are planning to do - so it must be written in the future tense ('I will...' rather than 'I have...') This is not an evaluation but instead a written account of what you intend to produce. You need to submit the second draft of your Statement of Intent as a NEW blog post AND email or share a version from Microsoft Word / Google Docs with your coursework teacher. Statement of Intent guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent questions to consider document too (you'll need to log in with your Greenford Googl...

1) Music video treatment You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use or develop that if it works with your project.  However, you may need to update your treatment or even change it completely now you have finished your preliminary exercise. The original example from the summer for music video treatments can be found here. Green day - Wake me up when September ends - Original Artist + Song ClueS (will abbreviate to CS for treatment) - Artist Warm tones: Orange, teal 2 shots, low angle, Nostalgia/friendship The camera is on a close up of the pavement curb as 'CS' steps up revealing shoe brand. Then the camera moves anticlockwise and up to meet the face of 'CS' and cuts to a medium shot of him walking towards a bridge. Camera cuts to a side view and as 'CS' walks, the time changes and man is introduced walking alongside 'CS' towards the bridge. Montage of both actors having fun...