Media MatasL Course

Brief Print You should create  four pages from a music magazine  – specifically: a  front cover  featuring the artist/band promoted in Task One a  two-page interview  with the artist/band one page with  content relevant to the magazine  and the target audience. The magazine targets a  mainstream music audience . The front cover and interview can use some images from the same photoshoot but other original images should also be used that offer some visual variety. The interview should be used to promote the tour and the music track. It should also reinforce the brand image of the artist/band and integrate some reference to the footwear manufacturers who are sponsoring the band/artist. What do you need to produce? 1) The front page (A4 portrait) for a new, original music magazine aimed at a mainstream audience that you have created: Title and masthead - DY (Discordant Youth) Selling line (slogan) - ( Rising star/Revolutionising what it means to ...

Estimated current grade: C   Comments & feedback:   There are some very nice moments here – the artist branding is excellent (in fact, you should make more of it!) and the narrative/performance crossover basically works. Some of the performance shots are really good and the simple narrative is satisfying. The challenge now is to look over the structure of the three minutes and also think about whether it’s worth shooting or re-shooting any of the sections. You have a shot of the Converse shoes (very briefly) but I wonder if that element of the brief is something you could make more of? Is there any way you could tie it into the narrative at all? The performance element – the close-ups and moving camera are good but the wide shot with the backdrop not covering the whole shot. Deliberate?  Lip syncing (and guitar syncing) is not quite on it – is that a performance or editing thing? This wil...

Mark: 6 Grade: C Comments for AQA:   This is a clear statement of intent that offers a good concept that matches the music video / music magazine brief. It targets the specified audience appropriately and shows a certain authority with regards to industry contexts. Media language elements are considered although perhaps lacking specific details in places. It is not clear exactly what the three-minute video will include aside from certain camera shots and a VHS video effect. Narrative isn’t entirely clear.  Representation is weaker and keeps this from the top levels. Brief mention of youth and London but not developed. Application of theory and discussion of stereotypes could push this towards the higher levels. Audience is addressed impressively with audience pleasures a particular strength. Application of more audience theory could push this to the top level. Digital convergence is touched on in print sectio...

This week, we need to write and submit a second draft of our Statement of Intent that will be marked and given feedback in terms of a current level and approximate grade. The Statement of Intent is worth 10 of the 60 marks so if we want A/A* we'll need something close to full marks on this component.    One important point to remember is that your Statement of Intent is what you are planning to do - so it must be written in the future tense ('I will...' rather than 'I have...') This is not an evaluation but instead a written account of what you intend to produce. You need to submit the second draft of your Statement of Intent as a NEW blog post AND email or share a version from Microsoft Word / Google Docs with your coursework teacher. Statement of Intent guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent questions to consider document too (you'll need to log in with your Greenford Googl...

1) Music video treatment You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use or develop that if it works with your project.  However, you may need to update your treatment or even change it completely now you have finished your preliminary exercise. The original example from the summer for music video treatments can be found here. Green day - Wake me up when September ends - Original Artist + Song ClueS (will abbreviate to CS for treatment) - Artist Warm tones: Orange, teal 2 shots, low angle, Nostalgia/friendship The camera is on a close up of the pavement curb as 'CS' steps up revealing shoe brand. Then the camera moves anticlockwise and up to meet the face of 'CS' and cuts to a medium shot of him walking towards a bridge. Camera cuts to a side view and as 'CS' walks, the time changes and man is introduced walking alongside 'CS' towards the bridge. Montage of both actors having fun...

1) Type up your teacher's feedback in full plus a summary of the comments you received from other students in the class. • Loads to credit here – the second half in particular has some brilliant moments. The ‘golden hour’ sunshine and timing/lighting is beautiful – did you try a bit of slow motion in there too?  • Opening shot/performance element is largely well-synched but not sure on framing and location. Can you re-shoot in a rehearsal studio? Could you get a band behind you? This could make a real difference.  • Footwear shot is great! I would cross-cut between the two sections though? • Think about how to end up with the 3 minutes – I wonder if you do need the opening?  • Needed brand identity of your artist in there – that was part of the brief for the preliminary exercise. 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write three WWW bullet points and three EBI bullet points for your work. WWW: I had crea...