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SOI - LR

Mark: 6 Grade: C Comments for AQA:   This is a clear statement of intent that offers a good concept that matches the music video / music magazine brief. It targets the specified audience appropriately and shows a certain authority with regards to industry contexts. Media language elements are considered although perhaps lacking specific details in places. It is not clear exactly what the three-minute video will include aside from certain camera shots and a VHS video effect. Narrative isn’t entirely clear.  Representation is weaker and keeps this from the top levels. Brief mention of youth and London but not developed. Application of theory and discussion of stereotypes could push this towards the higher levels. Audience is addressed impressively with audience pleasures a particular strength. Application of more audience theory could push this to the top level. Digital convergence is touched on in print sectio...
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Statement of Intent

This week, we need to write and submit a second draft of our Statement of Intent that will be marked and given feedback in terms of a current level and approximate grade. The Statement of Intent is worth 10 of the 60 marks so if we want A/A* we'll need something close to full marks on this component.    One important point to remember is that your Statement of Intent is what you are planning to do - so it must be written in the future tense ('I will...' rather than 'I have...') This is not an evaluation but instead a written account of what you intend to produce. You need to submit the second draft of your Statement of Intent as a NEW blog post AND email or share a version from Microsoft Word / Google Docs with your coursework teacher. Statement of Intent guidance is provided by AQA in their NEA Student Booklet but we strongly recommend you also look at our Statement of Intent questions to consider document too (you'll need to log in with your Greenford Googl...
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Music video pre-production

1) Music video treatment You may already have a finished music video treatment from your summer project and/or preliminary exercise - definitely use or develop that if it works with your project.  However, you may need to update your treatment or even change it completely now you have finished your preliminary exercise. The original example from the summer for music video treatments can be found here. Green day - Wake me up when September ends - Original Artist + Song ClueS (will abbreviate to CS for treatment) - Artist Warm tones: Orange, teal 2 shots, low angle, Nostalgia/friendship The camera is on a close up of the pavement curb as 'CS' steps up revealing shoe brand. Then the camera moves anticlockwise and up to meet the face of 'CS' and cuts to a medium shot of him walking towards a bridge. Camera cuts to a side view and as 'CS' walks, the time changes and man is introduced walking alongside 'CS' towards the bridge. Montage of both actors having fun...
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Preliminary exercise learner response

1) Type up your teacher's feedback in full plus a summary of the comments you received from other students in the class. • Loads to credit here – the second half in particular has some brilliant moments. The ‘golden hour’ sunshine and timing/lighting is beautiful – did you try a bit of slow motion in there too?  • Opening shot/performance element is largely well-synched but not sure on framing and location. Can you re-shoot in a rehearsal studio? Could you get a band behind you? This could make a real difference.  • Footwear shot is great! I would cross-cut between the two sections though? • Think about how to end up with the 3 minutes – I wonder if you do need the opening?  • Needed brand identity of your artist in there – that was part of the brief for the preliminary exercise. 2) Using a combination of your own reflection on the preliminary exercise and the feedback you were given, write three WWW bullet points and three EBI bullet points for your work. WWW: I had crea...
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Preliminary exercise: Research and planning

1) State the song you have chosen for your preliminary exercise. Wake me up when September ends - Green day 2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene .  camerawork:  fast paced cuts - matching beat of song performance - microphone  close ups on certain objects e.g drum kit Actor focus - clear that friends editing: orange teal / grey dark / natural colour grading match on action/sound  mise-en-scene: costumes - streetwear lighting - natural + floodlights and low key lighting Limited actors performing in video Roads, Park, Public spaces 3) Write a short music video treatment for your extract (this is basically a script for your music video). You can find an example of a treatment here. If you are making your real coursework then feel free to use the treatment from your summer project. Artist walks into frame steppi...
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Ignite presentation learner response

1) Type up your feedback   in full   including the ratings out of five for each of the categories.  Research - 5 music video - 4 language - 4 representations - 3 audience and industry - 5 delivery - 5 Total - 26 Superb, confident introduction - love the key words/ideas that sum up the video. description of the video in terms of tone, colour is lovely. Converse sponsor perfect too Nostalgia culture concept is excellent, perhaps a little too much text on screen but linking to representation works really well. Camera shots - all fair points but for statement of intent you'll need to discuss actual shots and their meaning. clear thought into casting, costume, colour grading excellent planning audience addressed impressively across multiple slides including demographics and pleasures industry contexts spot on - clearly researched and brilliantly justified love the magazine title! not much planning beyond that element but I like the honesty and there is also limited time in the...
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